Written By Juliana C Stryker - The Polymath (16 Posts)


Rusty and I were invited to Cherie Fantasy by Ma Cherie and we were totally captivated by the enchanting and whimsical theme of the party that was reminiscent of the Baroque era.

Le moulin rouge inspired product packaging, customized tarot cards and ‘Mystery Magic Machine’ certainly boosted the magical factor further.

We couldn’t wait to try the products! But do their contents live up to their appearance?

We tried the Ma Cherie End Cure Milk Leave-On Treatment and here’s our verdict!


Shiseido Ma Cherie End Cure Milk (SGD16.90, 100g)

 Shiseido Ma Cherie End Cure Milk Review

Description: Ma Cherie End Cure Milk is a leave-in treatment essence focusing on split ends. It provides intensive repair and moisture to dry ends.

– Contains Champagne Honey Gelee
– Protects hair from hair dryer heat and UV rays
– Fruity fragrance

How to use: Apply appropriate amount onto towel-dried or dried hair focusing on damaged ends.

Ingredients: Water, Alcohol, Propylene, Glycol, Diethylhexyl Succinate, C13-14 Isoparaffin, Behenyl Alcohol, Dimethicone, Mineral Oil, PEG-10 Methyl Ether Dimthicone, Cetyl Alcohol, PEG-60 Hydrogenated Castor Oil, PPG-1 Beheneth-15, Phenoxyethanol, Carbomer, Aminopropyl Dimethicone, Potassium Hydroxide, PEG/PPG-14/7 Dimethyl Ether, PPG-7/PEG-30 Phytosterol, Hydroxyethyl Urea, Fragrance, Disodium Edta, Lactic Acid, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Honey, Inositol, Tocopherol, Rosa Roxburghii Fruit Extract, Wine Extract

Rusty’s verdict



Comes packaged in a champagne pink squeeze tube, the product is dispensed easily and sanitarily. A gel-cream formula, the name is rather inappropriate in my opinion as it says ‘milk‘.



However, I do agree with their claims of the fruity fragrance. This stuff smells absolutely AMAZING! It does include fragrance within the ingredients list though, so it should be chemicals. Ma Cherie meant “my sweetheart” in French and as the name goes, this line of hair care nourishes your hair in the most luxurious sweet rewarding way while indulging your senses in the romantic fragrance that lingers on your soft silky hair. 



Despite the semi-thick formula, the product spreads easily and my hair absorbed it instantly. I love how the scent just floats around and lingers in my hair which makes application a joy! As seen in my before/after picture below, there is a difference! I wasn’t expecting this to work but it did. Needless to say, I was pleasantly surprised and would apply this whenever I want to! 

I give it 4 out of 5 Honeyz stars!








Juliana’s verdict

Juliana Honeyz Cube Shiseido Ma Cherie End Cure Milk Review


I agree with Rusty that the alluring sweet fragrance is its best selling point. Its lightweight and non-greasy consistency leaves a smooth and silky touch that also controls flyaways at the same time. I like that it does not leave the hair feeling sticky and gooey like most hair serums.

Here are my photos after a one-time application.

Front view of hair
Front view of hair
Back view of hair
Back view of hair

My purple highlights were accentuated by the treatment, looking glossier than ever. But I thought it didn’t improve my straw-textured hair at all. I’ve tried hair serums from Rene Futerer, Murie M Home Milk and even Dove and they not only tame frizz but hydrate and restore the hair’s natural shine. On the contrary, the End Cure Milk loses its efficacy once you wash it away, leaving it looking as wavy as before.

If you’re looking for a temporary solution to your poofy hair or if your hair reeks of smoke from your visit to the food court during lunch, this product might do the trick. If you prefer a long term solution, I suggest using Dove products that are along the same priceline.

Another shallow reason why I love this product – its new classy looking packaging. Kudos to Shiseido Ma Cherie for the tasteful facelift!

Finally, 3.5 Honeyz stars for its gorgeous looks and scent!



Thanks Ma Cherie Singapore for the invitation!

Stay in touch with their latest news and promotions at

– Majolica Majorca Singapore: https://www.facebook.com/majolicamajorcasingapore

– Ma Cherie Singapore: https://www.facebook.com/Macheriesg



Chapter 38 titled ‘Fantastic Fantasy’ by Majolica Majorca


Have you tried the Ma Cherie End Cure Milk or any other Ma Sherie products lately? Let us know by sharing your review at Honeyz Cube!


Your friend,

Author Profile

Juliana C Stryker - The Polymath
Founder of HoneyzCube.com & Lifestyle Consultant at ILoveBunny.net

Play with contrast, experiment pattern on pattern or add a sassy punch with an explosion of colors – Juliana is all about bringing a new perspective to your look and wardrobe.

Touted as one of Singapore’s top ten beauty bloggers of 2012, 2013 and 2015 by omy.sg, you can be sure that Juliana’s radar for the latest trends in fashion and beauty is always full on.

Let her pick out your style du jour and go from wake up to make up EFFORTLESSLY!

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